Bebe specializes in designing, developing and producing a distinctive line of contemporary women’s apparel and accessories. The American clothing retailer was founded in the year 1976 inspired by, and is pronounced as in, the phrase “to be or not to be” from the play Hamlet. bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset—an attitude, not an age, defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.


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