Beverly Hills Polo Club

HISTORY

Beverly Hills incorporated  in the early 20th century is one of the world’s most luxurious cities.Home to movie stars and millionaires with Hollywood as its backdrop and perfect California weather; the location represents an aspiration that few places can surpass. Polo, arguably, the oldest team sport, was played first as early as 600 BC.  Embraced by Moghuls and Viceroys, Barons and Princes Tycoons and movie stars the world over: it is befitting to know this sport as that “of Kings”. The Beverly Hills Polo Club brand was established in 1982. Inspired by both the luxury and heritage of Beverly Hills, the brand captures the excitement of the sport of polo along with the exclusivity of membership to a private club. With the highly aspirational, iconic logo the brand was immediately successful in the USA and rapidly emerged  as a global brand.

BRAND ATTITUDE

Contemporary

Comfortable

Individualistic

Accessible

Aspirational

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