MAJOR BRANDS

We did not start a company. We started a concept. Major Brands is a leading Franchisee for premier international fashion brands in India. We offer value-based products to our customers and business growth for our partners.

Major Brands (India) Private Limited is one of the first few retail organizations to focus on introducing the retail of premier international brands in India through the Exclusive Brand Outlets format. We ave successfully launched brands such as Mango, Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Bebe, Nine West, Guess, Promod, Beverly Hills Polo Club , Call it Spring & New Balance.

Major Brands, today commands a position of an anchor retailer occupying a retail space of over 1,70,000 sqft in existing malls and another 60000 sqft by 2017 as well in upcoming malls for all of its international brands. The company believes to develop business through store expansion in key retail spaces, provide strong marketing support, digital ecommerce, consistent deliverables, clear direction for product growth in line with global strategy of the brands.

Future Plans

  1. Partnering with diverse fashion international brands to give Indian customers a true premium retail delight.
  2. Venturing into mall development, to provide the best retail space for International partners and build on offering an international shopping environment.

OUR MISSION & VISION

We take pride in our innovative strategies and our people. We are committed to providing the highest returns to our partners.

 

Vision:

To become the biggest name in the retail business and to be known for unprecedented style, quality and highest responsiveness to customer care.

 

Mission:

To drive excellence through our people by maintaining dedicated & committed service to our customers and community.

 

Daily Purpose:

To deliver 100 % customer satisfaction.

MILESTONE

WE BROKE BARRIERS TO RAISE THE BAR:

  • 2001 Major Brands enters the burgeoning Indian market place with the franchise of the fashionable brand MANGO, opening its first store in Crossroads, Mumbai.
  • 2002 Launches Nine West with its first store in Crossroads, Mumbai
  • 2003 Signs the pan India agreement with ALDO, the largest Canadian footwear retailer and opens its first store at High Street Phoenix, Mumbai.
  • Ties up with Charles & Keith, Singapore, to open retail stores across India. The first Charles & Keith store opens at In-orbit Mall, Mumbai.
  • 2005 Signs an agreement with La Senza, prestigious lingerie brand from Canada and opens its first store at Linking Road, Mumbai.
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  • Signs French Fast Fashion Brand, PROMOD, for India and launches its first store at Atria Mall, Mumbai, India.
  • 2007 Opens 15 Stores in NCR viz. Select City Mall in Saket, New Delhi and Ambience Mall at Gurgaon.
  • Signs 2 new international brands – INGLOT for colour cosmetics and ALDO ACCESSORIES for women’s accessories and jewelry.
  • 2010 Launches its in-house brand, Queue Up.
  • 2012 Acquires GUESS and opened FLAGSHIP store in Linking road, Mumbai.
  • 2013 Launches BHPC brand, PROMOD signs JV with MBIPL.
  • 2014 Launches Call It Spring.
  • 2016 Launches New Balance in India
  • 2016 Inglot & Major Brands achieves a GUINNESS WORLD RECORDS title for “Most people painting their fingernails simultaneously”.
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BUSINESS PRINCIPLES

We adhere to a strong set of core beliefs. Qur business is governed by these beliefs and all decisions abide by them.

  1. Honesty of purpose

We are governed by honesty and integrity on both, a professional and personal level. We adhere by an uncompromising moral code of behaviour and ethics which guide our business and our personal lives.

  1. Quality and sense of urgency

Profitability is critical to growth and growth can be achieved only through quality and urgency. By constantly identifying new customer needs, dynamics and potential growth areas, we widen the pool of new ideas and execute them in record time to keep us ahead of the competition.

  1. Innovation and creativity

We are responsible for and committed to the growth of our partners and our people. We perceive innovation as more than just about introducing new products; but about reinventing businesses and creating new markets by tapping new customer needs. We give our people an open forum to create new ideas and challenge existing ones in order to raise the bar.

  1. Speed, learning and sharing to evolve continuously

We are uncompromising on excellence. We have created practices that have become the industry norm. Our business is highly competitive and we constantly engage in updates and training programs to set an unmatched pace and keep our business at the forefront of change.

  1. Leadership, team spirit and mutual respect at all levels

From diversity comes knowledge and experience. Our people and partners cut across global and regional borders, bringing in admirable levels of energy, excitement and ideas. We value our people as contributors, not employees and we provide equal opportunities for everyone to display leadership skills.

THE MAJOR BRANDS LOGO

The logo of Major Brands is simple yet classy and reflects the company’s philosophy of honesty, integrity and quality.

The Symbol:

The feather signifies speed, flight and ascension. We are committed to evolving continuously at a rapid pace to keep our business ahead.

The gradation in colour purple; dark at the base depicts royalty, while the lighter shade above suggests romance and passion for fulfilling fashion needs of customers, as the company stands strong as a brand custodian of fashion.

The leaf shape of the feather also implies growth – of the business, of our partners, of our people – brought about by an exemplary standards in service, innovation and creativity. And thus, our principles reflect in our Logo too.

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